Market Fast Track

In 2017, companies from the business service sector leased 500,000 sqm. office space, of which as much as 60 percent covered main cities outside the capital city. The rate of untenanted office space in Poland in the first quarter of 2018 amounted to less than 11 percent – This rate fell on all regional markets, but not in Warsaw. Therefore, smaller centers are becoming more and more attractive in the eyes of investors. 

Locations such as Cracow, Wroclaw or the Tri-City start to struggle with increasingly difficult access to employees, so investors see development prospects in such locations as Rzeszów, Lublin and Szczecin, which is becomming more and more popular.

There is growing demand for co-working spaces in our market. Only two years ago, co-working companies occupied about 40,000 sqm. offices in Poland, and now they occupy 10,000 sqm. For comparison, demand for office spaces from the banking and IT sectors is about 400,000 sqm. 

The greatest demand for such centers was and is in London. Currently, this trend reached Warsaw and is slowly taking over major Polish cities.

Co-working spaces are most often the interest of start-ups, but also corporations, which on the one hand want to be close to start-ups, but also have their own teams, which are entrusted with tasks and which do not have to work in stationery offices.

It is assumed that by 2030, even 800 million people around the world will lose their jobs due to the automation of work processes. Machines are more efficient, cheaper than people and less likely to be wrong.

Automation with the use of artificial intelligence algorithms will cover many office and legal professions(for SI, the analysis of agreements will not be a problem), and even medical professions,with the profession of doctor-radiologist at the forefront. Many professions will disappear, and will be replaced by others.

It will be necessary to develop a social structure in which new activities will occur and the national income wil be divided differently than now.

The recently published Nationwide Employee Job-Satisfaction Survey, prepared by Leanpassion, contains information that 41 percent of Poles will changethe workplace within the the next 12 months.Staff fluctuation is therefore a real problem for many companies. Dismissals of employees are more often caused by conflicts with the boss and the team, than remuneration issues.

The summary report for 2017, published by the Polish HR Forum, shows that the employment agency industry is experiencing a kind of revolution. More than 1.2 million people found job in Poland through the employment agency in 2017, which is an indicator higher than in the previous year.


In 2017, as many as 8361 employment agencies operated on the market, which is 12% more than in the previous year, and the number of both employment agencies and the demand for temporary work services are growing dynamically. The value of the Polish employment market increased in 2017 by 6% and is estimated at PLN 7.3 billion.

For a while now, the IT market has been an employee’s market. There are fewer and fewer candidates in relation to the ever-increasing needs. Nowadays, software developers stay at one company for an average of 2 years. It is anticipated that the time will shorten even further, down to as few as 6 months!

In order to acquire and retain talents at an organisation, companies try to outdo each other when offering employee benefits, although these benefits are slowly losing their original importance. Employers who subsidise babysitters or weddings of their employees are no longer an exception. When choosing their employer, candidates from the IT sector place ever-greater value on participation in interesting and challenging projects, good communication within the company – especially between supervisors and subordinates – as well as the opportunity to shape their own growth and the growth of the company.

Workers used to associate Tricity mainly with long-awaited holidays. The next associations were shipyards and the fish industry. What is the situation now? When we mention Gdynia, Gdańsk and Sopot, we think of office buildings and foreign investments with increasing frequency. We also think of the SSC/BPO sector. Why is that?

HR potential:

  • Gdańsk metropolitan area: 463,754
  • Gdynia metropolitan area: 246,991
  • Pomerania Province: 2,300,000 inhabitants
  • In a 100-kilometre radius: approx. 2,500,000 inhabitants/

Offer of the real estate market:

  • office space: 151,000 m2 (in 2016)
  • under construction: 150,400 m2
  • rent: EUR 12.75–13.5 per square metre per month

An ideal location:

  • Gdańsk Lech Wałęsa Airport: 10 km from the centre of Gdańsk and Sopot, travel time: approx. 10 minutes; 23 km from the centre of Gdynia, travel time: approx. 24 mins
  • Pomeranian Metropolitan Railway – from Kartuzy to Gdynia Główna (stops next to the airport in Gdańsk)
  • Fast Urban Railway – within Tricity and beyond (up to 82 km, Gdynia Główna–Gdańsk Wrzeszcz–Gdańsk Port Lotniczy–Borkowo–Kościerzyna)
  • tram, trolleybus and bus lines

Great connections with European Airports such as:

  • Frankfurt (FRA) – travel time: 1 hr 35 mins
  • Munich (MUC) – travel time: 1 hr 35 mins
  • Copenhagen (CPH) – travel time: 1 hr 35 mins
  • Warsaw (WAW) – travel time: 55 mins
  • Stockholm (NYO) – travel time: 1 hr 15 mins
  • Oslo (OSL) – travel time: 1 hr 25 mins
  • Krakow (KRK) – travel time: 1 hr 20 mins
  • London (STN) – travel time: 2 hrs 10 mins.

Investor Support:

  • Business Incubator – Gdańsk Business Incubator “STARTER” and Gdańsk Academic Business Incubator (GABI), Gdynia Business Incubator
  • Gdańsk City Hall – Partnership and Business Centre
  • Gdynia City Hall – Investor Development and Service Department, Gdynia Centre for Business Support.

Investors – BCC:

  • number of BPO/ITO/SSC/R&D centres: 120
  • employees in the sector in 2017: 21,000
  • employment growth in the years 2016–2017: 2,500

When studying the labour market, it is difficult to overlook the fact that the Silesian Metropolitan Area is full of job offers for so-called “linguists”. It might seem more intuitive for engineering and production to reign supreme in the Upper Silesian Industrial Region, yet the number of offers for people speaking foreign languages is significantly greater. What is the reason behind this trend? Foreign investments. But why do investors come to Katowice?

HR Potential:

  • Katowice agglomeration – 2,000,000 inhabitants
  • Silesia Province – 4,600,000 inhabitants
  • Within a 100-kilometre radius – 9,000,000 inhabitants

Offer of the real estate market

  • office space: 460,000 m2
  • under construction: 48,200 m2
  • rent: EUR 12.5–14.5 per square meter per month

An ideal location

  • KATOWICE International Airport – distance: 30 km , travel time: 30 mins
  • OSTRAVA International Airport – distance: 100 km, travel time: 80 mins
  • KRAKÓW International Airport – distance: 67 km, travel time: 40 mins
  • the most developed road infrastructure in Poland. The lowest traffic rate in Poland (Deloitte, Targeo).

Investor Support

  • 21.5% of the city’s budget allocated to investment in infrastructure
  • Investor Service Department – a special body of Office the dedicated to investors, which employs 17 specialists
  • Katowice Special Economic Zone: 2,600 ha
  • capital invested: EUR 6,5bn
  • new jobs: 65,000

Investors – BCC

  • number of BPO/ITO/SSC/R&D centres: 92
  • employees in the sector in 2017: 20,000
  • employment growth in the years 2016–2017: 21% (3,500)

The average financial expectations of experienced PHP programmers in Wrocław range from PLN 5,000 to PLN 7,000 net. In the case of accountants, the expectations are between PLN 2,500 and PLN 3,500 net, while Sales Representatives in the FMCG industry expect remuneration of PLN 2,500 to PLN 3,000 net.

Among all commercial employees, Sales Representatives in the FMCG industry are paid the least, while Sales Engineers and Technical Sales Advisors earn the most.